Hit Hard. Stand Out.
Marketing that punches
above its weight.
Marketing that punches
above its weight.
About
JAB Marketing is a strategic marketing consultancy built to help companies tell their story with clarity, creativity, purpose and…impact. With deep roots in commercial real estate, financial services and service-based businesses, we bring a rare mix of industry insight and hands-on execution that drives results.
We’ve led major brand overhauls, supported capital raise campaigns, and marketed everything from high-rise developments and private placements to wealth advisory services and national B2B platforms. Whether you’re launching a new offering, repositioning your brand or trying to reach a more defined audience, we help you stand out in crowded markets and drive real business results.
Why JAB Marketing
When you need a partner who gets your business, moves fast and delivers smart, strategic marketing that actually drives results you need JAB Marketing.
- Experienced Leadership: 30+ years of marketing expertise across public and private sectors
- Deep Industry Knowledge: CRE, financial services, and service marketing are our core
- Custom Strategies: No one-size-fits-all solutions—everything we do is tailored
- Hands-On Execution: From brand to buildout, we stay close to the work
- A True Extension of Your Team: We collaborate like insiders, not outsiders
Let’s build a smarter marketing strategy—together.
Whether you’re launching a fund, a new CRE development or a service brand, we’ll help you stand out, scale up and get noticed.
Meet JAB
John A. Bacon (“JAB”) brings over 30 years of marketing and communications expertise across commercial real estate, financial services, and both B2B and B2C sectors—plus a few wildcards along the way. Known for transforming complex ideas into clear, compelling strategies, John builds marketing programs that drive real results: measurable growth, stronger brands and increased revenue.
Over the years, he’s held senior leadership roles in both public and private companies, leading the development of dozens of successful marketing initiatives. Career highlights include:
- Launching four new B2B business lines for a private-equity backed property services firm resulting in significant revenue growth.
- Helping position a real estate crowdfunding platform for a NYSE listing through brand transformation and increased capital raise.
- Rebranding a $17B publicly traded REIT while supporting multiple alternative investments product launches and fundraising campaigns.
- Guiding a non-listed REIT through a successful NYSE listing while navigating a hostile takeover attempt.
- Leading marketing for many notable commercial real estate projects nationwide—including retail, office, residential and mixed-use developments
When he’s not helping companies build smarter brands, you’ll likely find John at a music festival, cheering on the Phoenix Suns, relaxing on a beach in Hawaii or building a new LEGO set—likely with his amazing family close by.
Meet JAB
John A. Bacon (“JAB”) brings over 30 years of marketing and communications expertise across commercial real estate, financial services, and both B2B and B2C sectors—plus a few wildcards along the way. Known for transforming complex ideas into clear, compelling strategies, John builds marketing programs that drive real results: measurable growth, stronger brands and increased revenue.
Over the years, he’s held senior leadership roles in both public and private companies, leading the development of dozens of successful marketing initiatives. Career highlights include:
- Launching four new B2B business lines for a private-equity backed property services firm resulting in significant revenue growth.
- Helping position a real estate crowdfunding platform for a NYSE listing through brand transformation and increased capital raise.
- Rebranding a $17B publicly traded REIT while supporting multiple alternative investments product launches and fundraising campaigns.
- Guiding a non-listed REIT through a successful NYSE listing while navigating a hostile takeover attempt.
- Leading marketing for many notable commercial real estate projects nationwide—including retail, office, residential and mixed-use developments
When he’s not helping companies build smarter brands, you’ll likely find John at a music festival, cheering on the Phoenix Suns, relaxing on a beach in Hawaii or building a new LEGO set—likely with his amazing family close by.